Successfully completing a task doesn’t always mean the experience was clear, enjoyable, or intuitive. In usability testing, that distinction matters.
When watching a usability participant successfully complete a task, as a member of the product or design team, it’s tempting to breathe a sigh of relief and say, “We’re done!” But pause for a moment:
Focusing only on whether a task was completed can hide usability issues that affect how your product performs once in production.
In this post, we’ll look beyond task success and explore four additional key aspects that shape usability and the user experience: Architecture, Language, Feedback, and Interaction.
Task success can easily mask issues with poor information architecture.
Just because users arrive at the right place doesn’t mean the journey made sense. The path may not have been easy, straightforward or logically structured.
Instead, users may have:
Users may still complete the task by clicking through multiple menus, links or irrelevant pages first. These signals indicate that your navigation and architecture isn't as usable as it could be.
Every unnecessary extra click or screen adds unwanted friction.
These detours:
Even if the task is eventually completed, it can still leave a lasting impression with users thinking:
“That was harder than it should’ve been.”
Guesswork might get a participant through in a focused usability session but breaks down in the real world when people are distracted, stressed or rushed.
If you notice signs like excessive backtracking or guesswork, it’s time to revisit your navigation and information architecture.
Example: Amazon’s Return Process
A recent piece in The Atlantic described the confusing return flow at an Amazon-owned Whole Foods. A user struggled with unclear steps, mislabeling, and kiosk design. The return was eventually completed, but the process felt like a scavenger hunt, not a smooth user journey.
Source: The Atlantic – Amazon Returns Have Gone to Hell
Completing a task isn’t the same as understanding it.
In usability tests, I’ve often seen participants rapidly click “Next” or “Continue” without really processing the content. They’re focused on getting through the task, not on comprehension. The task gets marked as successfully completed but the experience is unclear.
When a product contains vague, inconsistent, or overly complex language, users may:
These signals won’t show up in task success metrics, but these issues can erode trust and clarity. When users don’t fully understand what they’re doing, they’re less likely to:
Evaluating and improving the language in your product is essential for building trust, comprehension and ensuring users feel confident, not confused, about the actions they take.
Example: LinkedIn’s “Connect” vs. “Follow” Confusion
On LinkedIn, the distinction between “Connect” and “Follow” isn’t always clear, especially on mobile. Users often send connection requests by mistake, thinking they’re just subscribing to updates.
Source: LinkedIn Help – When to “Follow” vs. “Connect”
In usability testing, a participant might complete a task but still feel unsure about what just happened. If you’re observing live or watching session recordings, you may hear comments like:
“Did that actually go through?”
“Did I do it correctly?”
“What happens now?”
These moments of hesitation reveal a lack of feedback to the user.
When users don’t get timely, clear, and reassuring responses from your interface, it creates doubt, even if the task has been successfully completed.
This can lead to:
Why Micro-interactions matter
Micro-interactions are a small but powerful part of user experience and feedback.
Think of a button changing colour on hover, a confirmation sound when a form is submitted, or a progress spinner that appears while content loads. While these details may seem minor, they play a crucial role in shaping how users feel when interacting with your product.
Well-crafted micro-interactions help users understand what’s happening, reassure them that their actions have been recognised, and contribute to a sense of clarity, control, and even delight.
Example: Adding a Progress Bar to Improve Feedback
UX designer Pavithra Meganathan shared a case study where users repeatedly clicked the “Download” button, unsure whether it was working. Adding a simple progress bar resolved the confusion, prevented duplicate requests, and improved user satisfaction.
Read the full article on Medium
Even when a task gets done, the quality of the interaction can make or break the experience. The way users interact with your product and the design of interactive elements plays a huge role in shaping their overall impression. If interactions feel clunky, tedious, or unnecessarily complicated, it can quickly lead to frustration.
Poor interaction design includes:
While these issues might not prevent users from completing a task, they create the unnecessary friction that leads to frustration.
Well designed interactions:
Improving these small moments can lead to greater engagement, higher retention and more satisfied users.
Example: Frustrating Date Pickers
Consider forms that require users to enter their date of birth using a calendar widget that starts in the current month. To enter a birthdate from 1980, users must click “previous month” hundreds of times. Yes, the task can be completed but it’s slow, frustrating, and entirely avoidable.
Task success is important but it doesn't give you the whole picture.
In your next usability test, ask yourself:
If your users complete a task but walk away feeling confused, frustrated or unsure, that’s not a successful experience. Usability is about so much more than whether or not something can be successfully completed. Go beyond task success!
Whether you’re running tests or refining your UI, we’re here to help.
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